Your Online Success Checklist

I know EXACTLY who my target audience is

I can name AT LEAST 3 major challenges they face

My prospects clearly understand EXACTLY what I do

I offer multiple specific services (not just 1-to-1)

I have a ‘signature’ product or service that is exclusive to my business

I have AT LEAST 1 free product or report that prospects can use to assess my knowledge of the area I work in

I have a website that clearly POSITIONS me as an authority

My website has a strong WIIFM factor

My website allows me to follow up with visitors by asking for opt-in

I have a regular newsletter that is primarily content-rich

My website contains social proof

My website gives people a reason to visit more than once

I write articles that I post on my blog at least twice a week

I submit articles to suitable sites that will enhance my online reputation

I have a clear site optimisation strategy that works
(I can be found in Google!)

I regularly assess my market to ensure my prices are competitive

I have a clearly understood risk-reversal strategy in place (guarantee)

I regularly ask for (and get) referrals from clients

My client retention is high (18 months or more on average)

I have professional business cards that are only given out selectively

I have a clearly defined brand

I have a system of issuing online press releases that gets me in the news

I regularly give quotes to the media as their chosen expert

I am asked to be interviewed online or give talks locally

I feel that my marketing brings me all the clients I can comfortably handle

I have a mentor with 10 yr+ experience who coaches me to faster results

My business is more profitable than 12 months ago