#1 – Compel Your Viewers To Click
Just as a headline in a sales letter gets you 80% of your sales, your video’s title is responsible for at least 80% of its views.
You need to tap into your audience’s desires – and fast – if they’re going to stick around long enough to see your message.
#2 – Curiosity
An easy way to employ curiosity in your video is to ask your viewer a question: “What Happened Next…?” or “What’s The Secret?”
We have an instinctive need to act upon our curious nature. It’s hard-wired.
#3 – Cliffhanger
Split your video into two parts. Upload the first part and make sure your viewers know there’s more to come.
The first part of your video should be under 3 minutes if possible, but it should contain a compelling, curiosity driven, and (above all) valuable message, yet without revealing the killer information that’s in part two.
Part two will be on your website. The only way for your viewer to watch the 2nd part of your video is to leave YouTube and visit your site.
#4 – Call To Action
In short, you need to direct…persuade…coerce…(call it what you want) your viewers away from YouTube and back to your website.
“Watermark” your video throughout i.e. make sure your URL is visible during the entire video
1. Make the first line in your video’s description a link to your website.
2. Draw a big arrow pointing to it at the end of your video!
3. Tell your visitors to click it. That’s it…!
#5 – Copy What Works!
This is the easiest technique of them all.
Copy the tags from any related videos but make sure you use your keywords in your title and video description.
If someone else’s video is highly rated, highly commented with lots of views…use their tags! It’s perfectly ethical.
Whenever someone watches a similar, already popular video, yours will be displayed next to theirs as a related video.
This is why you need a compelling, eye-catching title. Get this right… …and you’ll see a serious traffic spike!
As well as that, make sure your video’s description contains the keywords you’re trying to promote.
Try to be as ‘long-tail’ as possible. Be specific, wherever possible.
Create, Click (Connect), Convert:
Remember they’re not just website visitors… they’re your next subscribers, your next clients or customers. Always have a next step for them to take. Now how many 2-3 minute videos will you make?!
BONUS TIP:
Tubemogul.com will distribute your video to multiple sites – free – and give you lots of valuable visitor/viewer statistics.
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{ 1 comment… read it below or add one }
Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is one service.
But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.
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