If you’re still trying to figure out what your niche is and how to find your next client it means one thing: You’re working too hard!
Rhonda Hess is Founder of Prosperous Coach®, a mastermind community of coaches that share ideas and step-by-step guides for building a soul-satisfying coaching business from the ground up and inside out.
In this presentation, Rhonda makes a number of excellent points. However, I think there is a common misconception in coaching circles that a niche is the holy grail (which is why it’s such a misunderstood topic for so many).
In other words, they value their own work so much, Coaches believe it is simply a case of finding a group of people who will equally value their work enough to pay them for it.
From a marketing perspective, this might be true. BUT from a business building perspective, let’s not neglect the bigger picture.
Essentially there are six key areas in building a business: Structure (business model), Mission (purpose), Operations (Niche), Strategy (how), Tactics and Tools (marketing). I cover these – in detail – inside my Lyons Den.
This foundation is commonly referred to as “client attraction” to those who are unaware of these six building blocks. It’s why you never, as a Maven, want to lead with your niche! It’s very much for your benefit in terms of clarity and focus. See Why Niche. It’s more about being clear on the outcomes you have to offer (lead with these!).
Essentially again a Niche has two key components. First choose a SPECIALITY (“a What”) based on your key strengths & passions. Then match with WHO to target.
If that proves difficult, focus on a Speciality and determine over time Who that attracts. Remember too, you can still work with who you choose. A niche simply better selects “ideal” clients for you.
As for targeting multiple (vertical) markets, the big question is: How well can you identify with them and them with you? That’s why I am comfortable working with fitness pros, coaches + mavens AND online infomarketers.
Same core content; I simply adapt and address who I am speaking to at any one time (although they are all MavenPreneurs to me).
All the questions in the presentation above were pretty much about: Do you think this a good niche? A big part of this is how homogenous a group is that niche you have in mind e.g. how closely do they identify with each other (and that’s more than just demographics and pyschographics!).
And it would appear listeners were unaware of how to go about deciding this for themselves.
That’s why I wrote my Lyons Den Market Strategy module.
It’s exactly that:
How to identify what you bring to the table
How to discover what people want (and are buying)
How to best put the two together (market-message match)
Including how to think global but act local (local regional research)
How to learn from your competition to position yourself
How to go about creating products people want (now)
How to integrate your market strategy into your overall business strategy
Because Your Market Strategy is more than just about the Niche you operate in!
Noel Lyons
Good To GO Mentoring
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