How often do you hear businesses or coaches talk about adding “value”?
Just what exactly do they mean?!
Here’s the tricky part. It’s actually hard to define “Value” because the reality is that it is an intangible dynamic in a constant state of flux – ever evolving.
Best to consider it in context, because it’s but a piece in the overall business puzzle (albeit an extremely important piece).
Where a business in simplest terms is Innovation plus Marketing
(where Marketing = Value + Visibility)
Value operates on 5 levels (and is a combination of all 5)
1 The Value YOU (personally) bring
2 The Value of what you do as perceived by who you serve
3 The difference you make in those people you serve
4 The difference you make in the target market (as a whole)
5 The difference you make in the industry (you work within)
So essentially it’s about making a difference (transformation)
but rather than be defined is best guaged by corresponding actions, responses or perceived results.
The more of these, the higher the (shared) Value.
It’s an important question because so much depends on levels of awareness (like life!)
If you simply think of business as marketing, and marketing as visibility, then you will get caught up in running promotion after promotion (eg “the treadmill”)
If you simply think of business as attraction, based on your value (eg client attraction) then you are playing small because there’s little leverage or scale in what you do.
And of course, Innovation, if you been listening to Daniel Pink is the ten-ton guerilla …
Mundane tasks can and should be outsourced now, leaving leaders free to “create”.
It’s the Einstein era where imagination is going to prove more fruitful than knowledge.
Watch out for those entreprenuers who fully combine Innovation with Value with Visibility!
They will emerge as leaders because their community will place them there (“elected” via social networks).
Not because they say they should be there (traditional marketing)!
Noel Lyons
Good To GO Coaching
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