“A brand should strive to own a word in the mind of the consumer.” Al and Laura Reis
The above quote is taken from an excellent book on “Positioning”
If business success is the result of aligning your key strengths, with your passions, with market economics (what people will pay for), then:
Do you know what your key strengths or passions are?
Do you know what you are known for? Are they the same?
What if I typed your name in Google, what would come up?
What’s your hook?! What’s memorable about you?
Examples:
Type in “booked solid” – who comes up? (Michael Port)
Type in “Magic 100″ – who comes up? (Dax Moy)
Type in “CEO factor” – who comes up? (Melanie Benson Strick)
Type in “turbulence training” – who comes up? (Craig Ballantyne)
Take Action
What 1-2 words do you want to own?
What 1-2 words do you want people to think of … and to then think of you?
Now come up with your own unique set of principles, just like:
Stephen Covey’s 7 Effective Habits
Harv Eker’s 17 Wealth Files
How do you get results? Document it. List the steps. Get Known for them!
Become famous in your niche for ______ _________ [Fill in the blanks!]
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