Small business is getting more and more competitive.
That’s why today it’s even more vital to POSITION yourself for success. While handing out business cards and simply relying on ‘word of mouth’ referrals might have worked 5 years ago or maybe even 5 months ago – it’s no longer as effective today!
It’s time to move from passive marketing to more active marketing … from selling to sharing:
1. Writing articles
Putting your expertise in writing and sharing it with publications your target audience reads is a powerful and professional. Submit your articles to both print publications and web sites that serve your niche and watch your visibility grow.
2. Speaking
Allows you to broadcast your expertise with three different audiences – the people who attend your talk, the people who are invited by the sponsoring organization but can’t attend and the people you tell about it before and after.
3. Media interviews
Being interviewed by magazines, newspapers or on radio and television. Start small. Begin by approaching easy targets like association newsletters, neighborhood newspapers and talk radio.
4. Telling stories
One of the secrets to effective articles, talks, and interviews is to tell stories about your clients. When you describe their challenges and accomplishments, you reveal the value of your role in helping them without having to boast about it.
5. Testimonials
Let them tell others about your value and you won’t have to say it yourself.
6. Building a portfolio
You can collect photos, examples and other evidence of your accomplishments and display them on your web site, in a marketing kit or with a PowerPoint multi-media presentation.
7. Creating products
Products like ebooks, white papers and audio recordings allow you to showcase your expertise and increase your credibility.
Noel Lyons
Good To GO Coaching
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