The field of NeuroMarketing is attracting growing attention. Just type "NeuroMarketing" into Google to see.
Just this week, New Scientist Magazine reported a 12% uplift in newsstand sales for its 5 August issue, which used neuromarketing research to test for the most attention-grabbing cover.
BUT what does this mean to you – the Expert?
Well here's a crash course in NeuroMarketing – practical tips you can apply straightaway
In a nut-shell, "The Old Brain" responds to only 6 stimuli which concern its immediate survival and well-being.
Using them gives fast access to the decision making part of the brain.
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1 Before/after, with/without, slow/fast all allow the Old Brain to decide.
Contrast is a safe decision engine. It allows the 'Old Brain' to make quick and safe decisions.
Peope can't decide in a vacuum. So if you don't add the criteria, prospects will add their own.
2 The 'Old Brain' is constantly scanning for what is familiar and friendly, what can be recognized quickly, what is tangible and immutable.
So start with a fmailiar framework thet everybody understands. Then gently lead them where you would like them to go.
3 The 'Old Brain' cannot process concepts like "flexible solution", "integrated approach" or "scalable architecture" without efforts and doubts.
So keep your language streetsmart simple!
4 The 'Old Brain' Remembers Beginning and End. The 'Old Brain' forgets most everything in the middle.
Placing the most important content at the beginning is a must and repeating it at the end an imperative.
Remember this when speaking or giving teleseminars.
5 The 'Old Brain' is Visual.
Visual processing enters the 'Old Brain' first which can lead to very fast and effective connection to the true decision- maker.
So use quality graphics and video to get your point(s) across better.
6 The 'Old Brain' is strongly triggered by emotions that directly impact the way we memorize and act.
So tell stories that evoke an emotional reaction. Don't rely on logic for persuasion!
Now go apply them to your message, marketing materials and client communications!
Noel Lyons
GO-To Expert Marketing + Strategy
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