About a month ago, Andre Duquemin interviewed me as part of his Attract More Patients Series. Now whilst aimed at healthcare professionals, the principles remain the same for any expert.
Too many experts are working too hard marketing their socks off trying to be everywhere online.
Some think they are "different" from everyone else because of a clever title or slogan and yet in reality are easily and quickly duplicated by their competitors.
The trick? You have to know how to stand out – in a memorable and a sustainable way.
How do you do that? Well I give some clues in the following audio …
Note this is not "Positioning" in a contrived manipulative way!
No this go's way deeper – listen in:
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