Most people make the mistake of thinking that marketing is one-way communication.
The tendency is to create marketing materials and push them out to your target market and hope for a response. Yet marketing monologues are a sure way to repel prospects away in today’s economy!
If you want to grow your business online your objective should be to create a dialogue with prospects and to assist them in becoming model clients.
The objective is to understand your prospects needs and then integrate this information when positioning your products and services as the solution.
List 3-5 questions you could ask a prospect or client to identify their biggest concerns relative to your service or products.
Frequent surveys, blog comments, in-person conversations and even watching how your clients use your products are all good ways to ensure a two-way communication.
Bottom Line: Focus more on getting to know your marketplace rather than attempting to learn every marketing tip going in your marketplace!
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Absolutely right. We’ve done this. It turns your head upside down – or at least it did mine. Well worth the time invested. You need to have a good understaning of your potential clients.
Thanks for supporting my point, David!