How to get a group of complimentary businesses together for a win/win/win
STEP 1
Make a list of 10 service professionals that you know personally and that you would feel good about recommending to your mother or your brother.
STEP 2
Create a website that features all 10 service professionals. Include what the service professional does and how they can be contacted.
STEP 3
Approach each of the 10 service professionals with your idea and show them the website. Let them know that you would like them to participate.
Inform them that the only catch is that they would have to promote the website in their marketing literature and pay £10 – £20 for local advertising of the website.
STEP 4
Ask them to recommend 5 other professionals that they would include on your list that would NOT compete with the existing members.
STEP 5
Add the new potential members to the website and approach them and see if they would be interested in participating.
STEP 6
Keep repeating this process until you have about 100 professionals.
STEP 7
Get some background information on each professional and ask them for a scanned photo and a few testimonials from their customers, clients, or patients.
STEP 8
Now that you have a good solid list and some great background information on them it’s time to promote the site.
(Make sure you give yourself premium position on the website)
STEP 9
Use the £10 you received from each member, to do some local advertising in the form of door-to-door flyers, newspaper advertising etc.
STEP 10
Now you have a group of 100 professionals that know you and look to your for leadership and are likely to give you referrals._______________________________________________________
Here’s How You Can Leverage These Relationships Into Many Other Opportunities for You and Your Business
_______________________________________________________
There are a lot of other ways to take advantage of these relationships that will bring you a never-ending stream of referrals.
Idea # 1 – Start a networking group with these 100 professionals.
You could jumpstart this by holding a morning breakfast meeting at a local restaurant.
Idea # 2 – Why not arrange a volunteer project with these 100 professionals for a local charity and get the local media to cover it.
Idea # 3 – Ask each member of the group to place a link to your list on each of their websites.
Idea # 4 – Set up some educational seminars for the group by inviting specific members of the group to speak who have talents, skills or knowledge that the group would find interesting.
Idea # 5 – Host a big annual giveaway contest to get the names and email addresses of local residents so that you can market to them.
You can collect contact information from local residents by placing signup boxes in local restaurants and shopping stores (and member’s businesses).
Ask for the name and email address of participants and tell them you’ll notify the winner by email.
Then you can use this local email list to market your “FriendsList.com” to local consumers.
What’s important is that YOU are the CENTER of their attention and because of that, YOU will get a lot of referrals from group members, from the list, and media coverage.
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