Just what exactly is Web 2.0?
Let me explain it this way. Traditionally, you would build a website and then devise a traffic strategy whereby you would generate traffic to your website. It was all about you – your message, your website, your offer etc As far as conversations go, it was a monologue.
The playing field has been evolving for sometime now, but not everyone has caught on yet! Web 2.0 essentially means you can now be found in a number of places online and whilst these often lead back to your website, some have a tangible online real estate value in their own right eg Twitter, Facebook, You Tube etc There are also conversations going on whereby you are soliciting and responding to comments.
There’s only so long you can hang on to outdated ways of thinking
- no matter how much you are enjoying yourself!
“Find me by searching my name at Google” has become the online equivalent of the offline business card. How do you get found? By making sure you are syndicating yourself in as many places online as you can.
To make this work (longterm), not only do you SEO your own website, you should also be SEO’ing your social media and video URLs. In other words you want to be directing links into your Twitter Profile (Tweets), Facebook URL and your videos, so that the corresponding links back to your website or optin pages carry more juice (and you get Googled and indexed faster).
Think in terms of elaborate customer paths where people first find you via Google, learn a little more by following through to the next link or video, and arrive “pre-sold” on you by the time they arrive on your sales or optin page. Put another way, you have the one big almighty authority site belonging to you (blog/membership site) but around this you build a micro-network of social media profiles and related URLs / videos /podcasts that feed it.
Put another way again, Web 2.0 means you have simply casted your net wider as the internet has grown (nb there are now more pages than people in this world).
Get it? Because what’s important too is that you are claiming your name wherever and whenever you can. I spotted a well known Coach with a user profile like this at Vimeo: Vimeo/user/id77777 (ok madeup to protect their identity) whereas mine is http://www.vimeo.com/noellyons. No videos yet but I have claimed my personal real estate at Vimeo for when I do.
As a friend said to me recently. What’s better? Writing my own blog post or getting the same post as a guest post on a high traffic site? You got it. The latter. Go where the high traffic sites are already. That’s Web 2.0 thinking when it comes to traffic generation!
Now I’m not giving away all my traffic tips here, concerning Web 2.0 and particularly the use of RSS, but if you want to know more and how you personally can benefit, then please contact me – Noel Lyons
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