Many of you will know my background is fitness; I got into business building and marketing as a response to being inspired by other fitness entrepreneurs.
Hence the style of this post. To help you get your business in better shape, I’ve outlined a marketing workout programme for you.
* Your Weekly Marketing Workout Program *
Set Your Goals
1. Grow your list of qualified prospects by 5% each month.
If you can do it your cumulative growth would be at least 100% each year.
2. Get a better response with your ads, sales letters and web site.
3. Increase your conversion rate of prospects to clients.
4. Help more of your prospects get what they want.
5. Allow yourself more time off.
Track Your Progress
1. The total number of qualified prospects on your list.
2. The number of new leads you added last week.
3. Your conversion rates: including ads seen to leads generated, leads to clients, new client to repeat client, volume of sales per client, etc.
4. Your total income from sales.
5. Your net revenue.
Warm Up
• Clarify the actions you want prospects to take in response to each of your marketing efforts.
• Review what’s working and what’s not. Then identify the one area where you’d get the biggest benefit if you could get it in shape.
• Simplify your marketing effort to help prospects take the action you want them to take.
Strengthening
• Improve your marketing message. Fine tune existing copy and test alternative copy.
• Replace weak marketing copy with effective copy that connects with prospects’ concerns. Tap your prospects’ curiosity and impart a sense of urgency.
• Revise ad and web page designs so the visual hierarchy and use of type, color and layout increases the effectiveness of your marketing.
• Use your advertising, mailings, website, content syndication and social media efforts to reach more people each week.
• Build relationships with prospects and clients by sharing one idea or tip they can use every week or at least two times a month.
Skip this one-step of your marketing conditioning and you risk losing the leads you’ve worked so hard to get.
• Improve your follow-up system. Each email you send and phone call you make can be improved to increase overall the response rate.
Cool Down
• Create your ‘To Do List’ of monthly and weekly marketing tasks.
• Use your time to do tasks that only you can do. Delegate where you can. When you need expert advice, get it.
• Schedule your marketing sessions for the next week. Make time for marketing.
Remember to consistently improve a business, you must replace random activities with proven strategies that get consistent results.
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