Expert Marketing

Bjorn Borg on Motivation and Achieving Success

Apologies for the sound quality, but you have to grab these opportunities when you can! Bjorn Borg talks about the mindset for success in Tennis, the Masters game (and how no tennis player however old loses their competitive spirit), his era of Tennis versus the modern day and advice for an up-and-coming-young Tennis player today. [...]

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Does The Expert Have To Be THE BEST At What They Do?

The common belief amongst Me-Too Experts is: They are NOT the (very) best at what they do Of course, this leaves them feeling less than confident and less than honest at times. Big problem! But here’s the secret: Being the Expert (in the traditional sense) isn’t really the goal. Afterall, it can be very relative. [...]

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