1 – Ask yourself this – “Are Your Goals Worthy of You ?”
This is the opposite of what 80% of people ask – they switch the words and ask if they are worthy of their goals.
You need to have confidence in your self and your vision in life.
Dream big, really really big. Then ask again – is the goal worthy of you?
Inspiring Vision
2 – Start working in time chunks.
Set aside 2-4 uninterrupted hours for your projects. Most people will start a project and deal with interruptions as they come through the door, or email or phone.
You are now a time chunker and people around you need to understand this is the way you now work. Get used to this way of working!
3 – Start seeking the valuable lesson in everything you do, hear, experience and pass by.
No matter if the project fails or succeeds – write down what you learned from it. Every person you meet and every thing you do – has a lesson you can learn.
It is up to you to find out what that lesson is though. And do it before you forget. Write it down in your journal (if you do not have a journal – go get one).
4 – Read your lesson journal – which lesson can you apply today to your next project?
Or your next problem? Then do it. Find a way to apply and use that today – do it and record your results.
5 – Get your journal out and write down this question at the top of the page – “how can I personally make my clients lives better?”
A simple question but very powerful. How can you make it apply to your business?
6 – Always have your antennae up.
Look and listen for ideas, insights, concepts that you have never thought of. Write them down. Talk to anybody and everybody you run into. Ask them what they do, how they do it, why they do it, what could make their jobs better, their offerings better, what are their dreams and aspirations?
7 – Ask yourself – “what don’t I know that is absolutely critical to my success?”
Then decide where you can find that information quickly. Start writing down ideas on how you can work with people that have that knowledge. If you do not have money to pay them for their expertise – how else can you work with them? Any way you can trade services for services or services for products or products for products?
8 – Start writing a book.
On whatever you are good at, or whatever you want to be good at. Start researching the industry and successful businesses in that industry. A book is one of the most important tools to building your credibility and to build on publicity for your business. The book does not necessarily be one you sell – it can be a bonus for prospects or clients to show them you know what you are talking about.
9 – Find or pick a charity that you deeply believe in.
How can you help them accomplish their goals? Possibly volunteer your services or donate products they can auction off to raise funds. Donate a percentage of all revenue you receive to the charity. Find multiple ways to help them and you will quickly find opportunities knocking on your doorstep.
10 – Start building a dream team.
These people can be people in your life now (if they are motivated and positive people) or people you would love to work with. If you do not know them now – think of ways you can give back to their interests, passions or charitable causes they are interested in. Start interviewing these people and find out what makes them tick.
11 – Create your stadium pitch.
Get some paper out and think about your product or service. Imagine you have a stadium of 50,000 people at your beck and call. You get 30 -60 seconds in front of the audience to convince them of you and your offering. What would you say? How could you get your point across so convincingly that they would be stupid to say no? Now consider the fact that any one of them can walk out at any point in time and do not have to listen to your pitch. Would your pitch change? What can you say to make them stay? What can you say to make them buy?
12 – Consider that there are only 3 ways you can grow your business.
You can increase the number of clients, increase the average sale price, or increase the number of times they buy in a year. Most people (90%) focus in on increasing the number of clients – and it is the least effective and the least profitable. So what can you do to increase the other 2 methods?
13 – Use a shotgun approach to marketing your business.
Think of multiple ways to promote your offering – and have them all happen at once.
Very similar strategy to war – air, land, water each of which has multiple resources and fire power coming at the target (the customer) at once.
How does this apply to your offering ? What types of fire power will you use?
14 – Test all of your crazy ideas.
No matter how crazy they sound – try it out. Find out which ones work. Then optimize how effective they are. Test all variations of that idea. Find out which variation works best.
15 – Think of your offering your prospects see.
What can you do to educate your prospects to the extreme that they know everything there is to know about what you do?
If you are an expert (which you need to be) in your business – how can you show your clients how they too can be an expert – before they purchase?
16 – What is your “magnificent obsession”?
You must have a passion so deep that everyone who you talk to understands what you stand for and what you want to accomplish.
When you build your obsession and ingrain it into your soul – nobody will be able to derail you from obtaining your goal – no matter how negative they are.
17 – A 30 second personal drill you must do. Ask yourself – am I having fun?
What could you do to enjoy your life more?
How big or small of a company do you want to run (2 people or 200 to manage)?
What would happen to your business if you decided to take a month off?
Once you have these answers you now understand areas you MUST start working on immediately.
18 – Your customers are marketing geniuses
They know exactly what they want and it is your job to find that out. Find ways to phone, email, fax or talk to them about their needs, wants, desires, passions, concerns etc.
When you know what type of a company they want to deal with – you have your ticket to fortunes. People deal with you because they want you to change their life – do you deliver on their wants?
19 – Always follow your gut feelings, intuition and instincts – they will lead you in the right direction.
20 – What would you do differently in your business if it was treated like a movie theatre?
Admission is charged at the door and word travels quickly if it is a box office hit or a box office flop? How would your movie be received?
21 – Referrals can be one of the most important tools you can use to exponential grow your business.
There are hundreds of ways to generate referrals. Do you use any of them now?
How could you reward people to refer others to your business?
If you have not done your job on making your clients happy – you cannot ask for a referral. Are you comfortable asking?
Some of the tools available to generate referrals; pay them per lead, ask your competition, bribe people in a fun way, automate the referral process, donate to charity, be outrageous, put on an event, publicity, conference calls, ask, family and friend programs and there are many many more.
The key is to start writing down ideas on what works for you. Then start doing it.
22 – Think about the lifetime value of your clients.
Maybe your front-end sale is $67 but how many times will they buy in a month, a year, a lifetime?
Add the numbers up – what is 1 client worth to you in a lifetime? How much do you spend to obtain 1 new client?
Do you see the difference here? Most people spend under $10 to obtain one new client and yet the lifetime value of that client is $1,000. Do you see the problem?
For every $10 you invest you receive $1,00. How many $10 bills will you now invest in client acquisition?
23 – Ask – “who else does business with my ideal client?”
Now go talk to those people – competitors or not. Explain your mission in life and the goal of your business.
Find out how their business is doing and if they are looking for new ways to generate business.
Start finding ways to deal with everyone that your clients buy from.
24 – What can you say to your clients or prospects to make them ask “huh, what did you just say?”
Make your statements so outrageous that they ask you to prove it. Then prove it.
25 – Do not sell products. Sell the experience and outcome instead.
This is the biggest reason newbie entrepreneurs go out of business quickly – they are there to discount products – and that is it.
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