Building Backlinks (Website Traffic) Organically!

The key to building backlinks organically is to create useful, engaging and unique content …

AND have multiple channels of distribution.

Because if you have built a great distribution network, producing new and useful content will attract a substantial number of backlinks on it’s own.

This beats the grunt work of other tedious backlink building activities by a long shot!

So, how can you build your distribution network? Here are 5 tips to start you off:

Leaving Your Footprints Online!
Blogging

* RSS Subscribers (Feedburner)
* RSS Directories
* Network with other bloggers and comment on each other’s blogs
* Get on other blogger blogrolls
* Syndicate content to other web sites/blogs

Media Relations (Online + Offline)

* Develop a “go to” media list to announce news and fresh content to
* Establish newsworthiness by producing consistently high quality content that meets the needs of these publications
* Press release distribution via online wire services bring exposure via email and news search engines
* Be a trusted news source by creating relationships with key personal within media

Email Newsletters

* Advertising & sponsorship opportunities exist on others’ newsletters
* Provide guest articles to other newsletters with a desirable readership profile

Social Networking/Media

* LinkedIn is growing into a very worthwhile business networking platform
* Facebook also offers similar benefits in terms of more social networking
* Real world events are often overlooked and in-person relationships will always be powerful
* Flickr, YouTube, Slideshare etc can serve as channels of distribution and networking

Forums & Discussion Threads

The exchanges that occur within forums and discussion threads can build credibility that can be leveraged into building blog readers and newsletter subscribers.

* Owner
* Moderator
* Sponsor
* Participant

Each channel offers stand alone marketing benefits, which should still be the primary reason to engage them. But many mavens do not consider the effect such connections can have on building an organized content distribution network and the corresponding effect on (search engine) visibility.

The concepts here are nothing more than fundamental marketing, but realizing the effect networks of distribution can have can help mavens leverage existing marketing activities in a way that provides a distinct advantage and would make it difficult for competitors to catch up!

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