Getting on a Path

There are two forms of focus or intent:

Your internal intent states the main objective that your business will accomplish in your life.

Your external intent defines how your business benefits others (why it exists).

Most likely, someone has a business similar to yours.

However, few will have your intent.

When applied appropriately, it will inspire others, rather than raise their doubts.

This is your best strategy for redirecting any negative energy - to create a personal focus that's rooted in your passion.

What's your winning message?

Write down how your business specifically helps your clients.

Circle any key descriptive words - ones that resonate with you AND your clients.

Use the most exciting words to form a single statement that focuses on the key benefit(s) your business provides.

No one marketing system is the magic bullet for winning new clients, but clarity coupled with conviction comes close.

Clients then seek you out rather than you having to seek them!

Noel Lyons