Contest Marketing is where you hold a contest so that your prospects and clients get more involved with you over a set period of time.
The before and after aspect generates photos, testimonials and extensive feedback on your program.
When you execute Contest Marketing well, you have:
1. Advocates: Instead of having you tell the world how good you are, you have a dozen “self-made” celebrity clients who prospects will listen to a lot more than you!
2. A mutual benefit: You build business relationships through participants achieving their goals
3. Loyalty: Challenges create mini-social networks which create a strong barrier to entry for your competitors. You grow winners!
4. Content: It’s possible to repurpose any content created integrating participant feedback and interaction into your program. How powerful is that!
5. Buzz: Other people find out and want to join in too. Your challenge go’s viral!
That’s just five reasons – I am sure you can think of more. But with the traditional product launch formula a little too predictable now, could contest marketing prove to be the next big thing?
For more info on contest marketing, click here to listen to someone who has already had great success with this tactic: Craig Ballantyne
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