The Easter break is a great time to sit back and reassess your business. Afterall, we are over a 1/4 of the way through 2009 already!
Here are “5 money multipliers” I am currently focusing on in my websites which I thought I would share with you.
Marketing Message
How clear is “your offer”?
A strong marketing message helps prospects instantly understand what you do and why they should contact you (today) – and not someone else!
Give People a Reason to Contact You
Your message is designed to get attention. Now you need to fuel the desire.
Everyone loves the chance to get something for free like a free report, workshop or consultation.
What’s the number one challenge your target audience is facing? How can you offer an immediate gain?
Give them “the what” and “the why” and get them to contact you for “the how”
Establish Your Pricing in Terms of Value
Whether your product or service sells for ten dollars or ten thousand dollars, your clients buy because they have a clear understanding of how you can help them and the value it provides.
Use your copy and video clips to help people experience how much better off they will be when they use your products and services. When prospects are confident they will get what they want and expect [a tangible feeling], price becomes less important.
Build Credibility
People buy from those they know and trust. Endorsements from others are the most effective way to establish your credibility.
Place testimonials prominently in your marketing materials, demonstrate to prospects that you know what you’re doing and what they can expect by working with you. Demonstrate your confidence with a strong guarantee. Be easy to contact.
Instil a Sense of Urgency
Have you ever put off buying something that you needed or wanted? Give prospects clear directions. Tell them what to do, when and why.
Expand and clarify:
What will it cost them if they don’t take action today? [Pain]
What do they stand to gain? [Pleasure]
It’s all about increasing the (emotional) desire …… and decreasing the (sales) resistance.
Sure not every prospect will purchase your products or services today, but you can be helping them along!
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Great resources! Love the ‘Give them “the what” and “the why” and get them to contact you for “the how” ‘.
Smart! You can also incorporate that in video marketing too.
Barbara Ling, Virtual Coach’s last blog post..BAM is the sound of your affiliate commissons scurrying away