You can let hundreds (or tens to start with) of people benefit from your expertise in the space of an hour rather than just one
You can offer teleseminars at a mid-range price somewhere between your free coaching sessions and your one-to-one sessions
to establish your expertise to build confidence that you are the right person to spend LOTS of money with on a 1:1 basis
You can use web-based services and place a link to a product you want to promote that is seen by people before and during the call
(and even during the playback of the recording).
You can do point four above but promote other people’s products with your affiliate link and make money that way too.
You can ask others if they would like to be interviewed, growing both their list and yours, and means you don’t have to come up with the content, just good questions. You’re good at asking questions and listening so that’s no problem.
You can offer a free tele-class for people who register (first growing your mailing list) and then put the recording for sale on your website straight after the call (another form of passive income for you).
Nicola Bird went from a “newbie” to a list of 1500+ coaches through running 43 Teleseminars in 2009!
Many experts attempt to juggle multiple marketing methods – blogs, social media, article writing, speaking, video etc – without becoming particularly masterful in any.
Listen in as Nicola describes the power of choosing ONE marketing tactic (that suits your strengths) and getting really good at it.
Nicola Bird teaches coaches, trainers and consultant to sell more than their 1:1 time and is the creator of JigsawBox.com, an online interactive coaching tool.
With Noel Lyons
Expert Marketing + Strategy
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